XP Factory PLC’s Directors and PDMRs Expand Their Stakes Through a Share Incentive Plan

In an exciting recent development, several top figures at XP Factory PLC have confounded the market by acquiring additional shares of the company through its Share Incentive Plan (SIP). This initiative, a tax-advantaged all-employee share scheme, encourages the participation of eligible employees in the company’s operations, by facilitating the purchase of ordinary shares using salary deductions.

On the 14th of April, 2025, the Trustee of the SIP, Link Group, confirmed that on behalf of directors and PDMRs, they had purchased 6,580 Partnership Shares at a price of 11.4 pence per share. What’s intriguing here is not merely this purchase but the catalytic detail that every Partnership Share bought tempts the participants with a further ordinary share, referred to as a ‘Matching Share’, at absolutely no cost to them. This enticing twofold offer has clearly been taken advantage of grandly.

The list of these key participants does not end here. Graham Bird, the CFO, also participated in the SIP on the same day. Following the transaction, Bird holds about 2,023,533 ordinary shares, a hefty 1.16% of the company’s issued share capital. Trailing not significantly behind, we see Andrew Jacobs, another director at the company, whose investment leaves him with a 0.77% stake in the company.

The SIP also saw participation from other important figures at XP Factory PLC, including Sarah Lloyd-Baker and Joanne Briscoe, found to have enticing increased holdings in the company. The lure of the Matching Shares has led this group of people to grasp the opportunity in expanding their stake in the enterprise.

The purchase providing increased interest in the company to these PDMRs underlines the fact that the company’s top brass has a high level of confidence in the future prospects of the entity. Harmony between the management and shareholders often leads to a prosperous future for the company, and with these transactions, a bright future for XP Factory seems more secure than ever before. A robust leadership team passionately invested in the firm’s success is bound to reflect positively on the performance of XP Factory PLC.