JD Sports Reveals FY25 Performance and Gives Insight into Brand's Near Future Strategies

JD Sports Fashion Plc, a commendable force in the retail landscape of sports, fashion, and outdoor brands, has delivered its final quarter update, summarizing its performance from the 13 weeks leading to 1 February 2025. Along with the Q4 2025 overview, the Group also shared preliminary guidance for the new financial year, FY26. During FY25, the sporting retail powerhouse enjoyed an organic revenue growth of 5.8%, with pre-tax profits landing neatly within the previously predicted range of £915m-£935m. The revenue was spurred by its stellar performance across North America, Europe, and the Asia Pacific. An integral part of this success is owed to Hibbett and Courir, two recently acquired brands, that have traded as per the Group’s estimates. Meanwhile, the gross margin shrunk slightly by 20 basis points due to the new acquisitions. As 2025 came to an end, JD Sports found itself operating from 4,850 stores worldwide, marking an impressive addition of 1,533 outlets just within a year. Moving onto the upcoming year, FY26, JD Sports expects the market environment to fluctuate in their primary markets. Despite this, the Group looks forward to the positive impact of their acquisitions from FY25, which are estimated to add an approximately 10% surge to the FY26 revenue. This revenue boost will also be fueled by the addition of new retail spaces accounting for 4% growth. Moreover, the Group anticipates the opening of 150 new stores and approximately 100 conversions or relocations, primarily closing about 50 outlets in Eastern Europe. The Group has noted potential changes to tariffs but is in continuous talks with its brand partners to monitor any possible sector impact. With uncertainty in the tariffs’ development, the Group is holding back on issuing any comments on the potential sector effect. Amidst all this, JD Sports is actively updating its medium-term plans. Staying in step with the market trends, their multi-brand model and solid brand partner relationships underpin JD’s plan to maintain consistent growth in an appealing and progressively expanding market. Owing to their cash-generative and disciplined approach to capital allocation, they are well poised to accrue growing market shares for the foreseeable future.